YouTube video campaigns

Video that you can actually measure.

Video is usually sold on reach and reported on views, neither of which pays anyone. We run YouTube campaigns with conversion tracking attached, so you can see what the spend contributed rather than how many people scrolled past.

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YouTube

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Safesure Bank

example-business.com

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Reach your goals

Video suits awareness and remarketing. We are straight about which of those a campaign is doing, rather than claiming both and measuring neither.

Reach the right audience

Targeting by topic, keyword, audience and placement, with the placements that never convert excluded as the data comes in.

Measure your success

Conversion tracking and view-through measurement attached from the start, so the campaign is judged on contribution rather than view count.

Ad formats we run

▶Skippable in-stream

▶Non-skippable in-stream

▶Bumper ads (6s)

▶In-feed video ads

View-through conversions▲ tracked

Process

How it works.

YouTube campaigns across skippable, non-skippable, in-feed and Shorts placements, chosen by what the campaign is meant to achieve. Remarketing video to people who already visited your site is usually where the measurable return shows up first.

✓Skippable in-stream ads

✓Bumper ads

✓Outstream ads

✓In-feed video ads

✓Non-skippable in-stream

✓Masthead ads

Goals

We'll design your video campaign strategy.

Works best once Search is already performing and there is an audience to remarket to.

For sales, leads & website trafficBoost conversions with precision

Action-focused formats with conversion tracking attached, so the campaign is answerable for something other than impressions.

Video action campaigns focus on valuable website interactions and conversions, so performance is measured beyond views alone.

For product and brand considerationFoster brand connection

Longer formats for buyers still deciding, aimed at the considered purchase rather than the impulse one.

Where useful, we use ad sequencing to tell your brand or product story in a deliberate order and build deeper consideration.

For brand awareness and reachMaximize visibility

Reach formats when the goal genuinely is awareness, with frequency capped so the same people are not shown the same ad twenty times.

We can use bumper ads, skippable in-stream, non-skippable in-stream, and outstream placements to maximize visibility across screens.

Video that you can actually measure.

Reach your goals

Reach the right audience

Measure your success

How it works.

We'll design your video campaign strategy.

Other campaign types.

Search

Performance Max

Shopping

Display

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