First-month foundation

Google Ads setup that gives management a proper foundation.

Optimization can only work on a structure that allows it. A rushed build is something you pay for every month afterwards, usually without realizing that is what is holding the account back.

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Setup scope

Covered by the first-month fee

✓Campaign build or account rebuild

✓Keyword research and ad copy

✓Conversion tracking, Analytics, and Tag Manager setup

✓Free ad credit support where eligible

Setup work

What we set up before scaling.

Launching ads is the easy part. The build determines whether the account can be optimized at all in six months time.

Campaign structure

Campaigns, ad groups, locations, budgets and bidding arranged so that spend can be controlled and results can be read separately.

Research and messaging

Keyword research, competitor review and ad copy aimed at the inquiries worth having, rather than the cheapest available traffic.

Tracking foundation

Conversion tracking, Analytics and Tag Manager configured and verified before launch, because everything downstream depends on it being right.

First month

Why setup is charged separately.

The build is real work and it happens once. The first month is charged at double the normal rate to cover both it and that month management; from month two you pay the standard plan rate.

✓Initial account review, planning, and build work

✓Tracking and reporting setup before optimization begins

✓A cleaner foundation for future testing and scaling

Month 1

Setup + management

After month 1

Monthly management

Setup scope depends on your existing account quality, website access, tracking requirements, campaign types, and how much needs to be rebuilt before active management starts.

Process

How setup works.

Nothing exotic. The build is shaped around how your business actually takes inquiries, and every part of it is measurable.

Review and plan

We review the business, website, target market, existing account, tracking needs, and campaign opportunity.

Build the foundation

We build the campaigns, write ads, configure tracking, and prepare the account for reliable optimization.

Launch and manage

After launch, the account moves into ongoing management, reporting, search term review, and optimization.

Common questions.

What the build involves and how the first month is billed.

Do all accounts need setup?

Most accounts we take on need some build work. How much depends on what is already there — sometimes it is a clean rebuild, sometimes it is fixing conversion tracking and leaving the rest alone.

Is the first month always double?

Because the build is real work that happens once. Charging it as part of an ongoing fee would either hide it or spread it across clients who do not need it. From month two you pay the standard plan rate and nothing else changes.

Can we keep the account we already have?

Yes. Usually yes, and we would rather keep the history where it is worth keeping. But if the structure or the tracking is what is holding results back, rebuilding those parts is the honest answer rather than optimizing around a bad foundation.

Is ad credit guaranteed?

No. Credit is only available on genuinely new accounts, and the tier depends on what Google is offering at the time. If you already have an account running, this will not apply to you.