Performance Max campaigns

Performance Max, without handing over the keys.

Performance Max runs across Search, YouTube, Display, Discover, Gmail, and Maps, and Google would rather you left it alone. The results come from what you can still control: asset quality, audience signals, exclusions, and reading the data it does surface.

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One campaign · every channel

AI on

YouTube

Display

Discover

Gmail

Maps

Blended conversions ▲ 38%

Reach

One campaign type reaching Search, YouTube, Display, Gmail, Discover and Maps. Convenient, and also the reason so much Performance Max spend disappears without explanation.

Results

Asset groups, audience signals and exclusions are where the real control sits. We use them deliberately rather than uploading a few images and hoping the algorithm is kind.

Insights

Performance Max reports far less than a standard campaign, so we pull the search term and placement data it does expose and act on it every month.

Channels activated

YouTube92%

Display78%

Search88%

Gmail64%

✓Budget auto-allocated to top performers

Process

How it works.

Performance Max is designed to be handed over to Google’s automation, which works well when the inputs are disciplined and badly when they are not. We keep brand traffic separated, exclude the placements that waste money, feed it accurate conversion data, and watch what it does with the budget.

✓Access new audiences

✓Gain clear insights

✓Enhance goal performance

✓Drive more value

✓Cross-channel presence

✓Find converting customers

Launch

Launch with Performance Max campaigns.

Already running Performance Max? We will show you where the spend is actually going.

Define your goalsSet your campaign objectives

We agree what actually counts as success first. Performance Max will optimize hard toward whatever it is told to value, so getting that definition wrong is expensive.

We prioritize sales, leads, or visits so the campaign learns from the outcomes that matter most.

Provide quality creative assetsSupply engaging ad materials

Weak assets are the most common reason these campaigns underperform. We tell you exactly what is needed and help produce it, because the algorithm can only work with what you give it.

These assets are used across Search, YouTube, Display, Discover, Gmail, and Maps, so strong creative inputs improve performance across every placement.

Identify your prime audiencesPinpoint target customer segments

Audience signals are a starting hint, not a targeting rule. We supply customer lists and high-value segments to shorten the learning period, then watch where it actually goes.

We combine your market knowledge with customer lists, high-value segments, and intent data to accelerate campaign learning and find converting customers more efficiently.

Performance Max, without handing over the keys.

Reach

Results

Insights

How it works.

Launch with Performance Max campaigns.

Other campaign types.

Search

Shopping

Display

Video

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