Page One service

Know which leads were worth having.

A conversion in Google Ads means a form was submitted. It does not mean anyone worth calling was on the other end. Lead tracking closes that gap.

Get a free plan → Chat with us

Call and contact tracking

Calls, forms and clicks to contact all counted, so performance is not judged on the one action that happens to be easiest to measure.

Chat and email visibility

Chat and email inquiries traced back to the campaign that produced them, where the site setup allows it.

Lead quality context

Tyre-kickers, wrong-country inquiries and spam get separated from real prospects, so optimization chases the demand you actually want.

Lead tracking

Know which inquiries your ads are generating.

Google only knows a form was submitted. It has no idea whether the person was a serious buyer, a competitor, or somebody in the wrong state entirely. Lead tracking fills that gap by recording what came in and how good it was, which is what optimization should be pointed at.

✓Better understanding of which campaigns generate real inquiries

✓More useful optimization signals than clicks and basic conversions alone

✓A stronger basis for improving lead quality over time

Lead inbox

Recent Leads

Qualified

407

Junk

Sales

Taryn G.

Form lead · $160

Qualified

Helen S.

Bathroom renovation quote

Sale

Reason: relevant inquiry with clear buying intent.

Process

How it works.

Nothing exotic. The workflow is built around how your business already handles inquiries, and every part of it produces something measurable.

Audit the contact paths

First we look at how people actually reach you now — which forms, which numbers, whether calls go to a mobile someone answers in a van — and work out what can be measured honestly.

Install tracking

Then the tracking itself: conversion actions, call tracking, and any tags the site needs, matched to what your platform will actually support.

Use the lead data

After that the data starts earning its keep, steering search terms, budgets, bids and ad testing toward whatever is producing real inquiries.

Common questions.

What this looks like day to day on a managed account.

Do I have to use your lead widget?

No. It depends entirely on the site. Some setups are better served by native form tracking or a call-tracking number, and we use whichever gives the most reliable signal rather than defaulting to one tool.

Can you really track every lead?

No, and anyone claiming otherwise is overselling. Calls taken on a personal phone, walk-ins, and word of mouth will always be partly invisible. What matters is that the signals we do capture are consistent enough to make decisions on.

Let us look at your account first.

Send us what you have running and we will tell you what we would change, before you commit to anything.

Get a free plan → See plans & pricing