Cape Town, ZA

Senior Specialist

Brent van der Walt founded Page One PPC and still runs strategy on the accounts himself, twenty years after starting out in paid search.

In that time he has managed more than $8.5 million in Google Ads spend across 300+ long-term clients and over 1,500 campaigns. He is a certified Google Partner, with current certifications across Search, Performance Max, Shopping, Display, and Video.

The agency exists because of a pattern Brent kept seeing: accounts won on a senior pitch, then quietly handed to a junior or left to run on automation. Page One is deliberately built the other way around. The specialist who builds an account is the one who keeps working on it, and the work itself is the unglamorous part — campaign structure, search term review, conversion tracking that measures the right thing, and landing pages that give the traffic somewhere useful to land.

Supporting that is technology Brent built himself, through Verilead and AdHut. These track inquiries across forms, calls, live chat, and email, separate genuine leads from noise, and feed lead-quality data back into optimization — so campaigns are tuned against the leads that turn into revenue rather than whichever form gets filled in most often.

The thing Brent is most interested in is clarity: knowing where the budget went, which inquiries were worth having, what should be blocked, and what to change next month.