Search Network campaigns.
Ads in a "Search Network only" campaign appear near Google search results and other Google sites when people search for terms that are relevant to your ad's keywords. For example, say you run a local music school. A "Search Network only" campaign lets you show your text ads to high-potential customers right when they're searching for "guitar lessons."
How it works
Ads are matched to search results pages based on the terms or phrases someone searches. For example, a search on Google for "home plumbing repair" might show an ad that uses that phrase as a keyword.
Search Network only campaigns are usually focused on getting people to take action such as clicking your ad or calling your business. These campaigns show ads to people who are actively seeking out information. When someone is intentionally seeking out a product or service like yours, they're much more likely to find your ad helpful, and click it.
A Search Network only campaign may be a good option for you if you meet one or more of the following criteria:
- You want your ads to appear near Google search results
- You only want to reach customers searching for your specific product or service
